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继续浅尝辄止?还是严肃以待?(转载)  

2013-02-18 05:30:46|  分类: 励志成功 |  标签: |举报 |字号 订阅

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以下原文转载自译言 - 编辑荐读

译者 大卫之大卫

如果你想要开始严肃的职业道路,切记不要在头一年放弃。而通常第一年都不会有太多成绩,大部分的生意甚至在头两年都不是盈利的。即使对于小企业,也需要花很长的时间才能做到收支平衡。

So many would-be pro bloggers give up in their first 6 months. They get bored, lose interest, or get a “better” idea for some other venture. I see them change topics or URLs and start over once or twice a year. After five years of this kind of dabbling, they’ve still barely gotten anywhere. They keep erasing what little progress they’ve made, so they never have the chance to develop anything serious and enduring.

正如众多的的“准”专业博客者通常会在头6个月放弃。他们会觉得无聊,并失去兴趣,希望能实践一个“更好”的点子或者经历一些新的冒险。我看到他们每隔一两年就会更改主题或URLs,盖头换面重新来过。但这样浅尝辄止反复的五年年后,仍然原地踏步。因为他们习惯于抹掉那些微小的进步,所以难以有机会获得严肃并持久的成就。

When it comes to building any sort of business, either online or offline, this dabbling approach is a bit ridiculous because the real payoff from business comes from consistency over a period of years. It takes time to build a following, attract customers, develop products and services, gain links and search engine placement, generate referrals, develop good business sense, acquire expertise, and figure out how to generate income from your work in ways that feel congruent to you.

在做任何生意时,不管是线下还是线上,这种浅尝辄止的作法都是非常可笑的。因为任何生意中的成效都来自于一段时间的持久投入。你需要花时间跟踪并接触客户,开发产品以及服务,获得链接以及搜索引擎放置,获得介绍,发展良好的生意氛围,获得专业知识,并最终通过适合的方式获得相应的报酬。

It took 25 months from when I started blogging to pass $10K/month in income from it, which happened in 2006. In the first 6 months, however, my blog only made $167 total, mostly from Amazon’s affiliate program. If I gave up during that time and started over, I’d never have enjoyed the long-term benefits of this path. Most professional bloggers, however, give up well before they reach this point. They see weak financial results during their first year just as I did, but they conclude it’s not worth continuing if they haven’t made it sustainable by then.

在2006年,我花了25个月挣到10k的月收入。而头6个月,我的博客一共为我挣得167美元,且都来自于亚马逊的联盟计划。如果当时我放弃而重新开始,那么我将永远也享受到这个职业项目的长期收益。大部分专业博客写手,都是在达到转折点前就放弃了。他们只能看到头一年微薄的收入,并作出结论----他们的工作不值得继续因为他们难以维持收支平衡。

In addition to earning abundant income from blogging (mostly from affiliate and joint-venture deals these days), blogging has also created opportunities in other areas, like speaking (I have talks coming up in Las Vegas, Rio, Germany, and Washington DC), getting a book published (ongoing royalties), coaching (started at $997 per coaching call, now at $4997 per call), free travel, amazing social connections, etc.
除了从博客挣得充足的收入(如今绝大部分都来自于赞助项目以及合资企业项目),写博客同时也在其他的领域令我获得众多机会,比如演讲(至今我已在拉斯维加斯,里约,德国以及华盛顿做演讲),出版书籍(持续的版税),辅导课程(从997$一次辅导拜访到如今4997$一次),自由旅行,惊奇的社交关系,等等。


If you want to generate serious income and enjoy an abundant lifestyle, it’s crucial to get past the dabbling phase. For starters the incessant dabblers are perpetually broke. They keep giving up and changing their minds well before they’d otherwise begin reaping the long-term benefits of sustainability and growth. Before they even have a chance to experience serious results, they pull the plug.

如果你想获得不菲的收入并且享受一个丰富的生活方式,那么尽快结束涉猎阶段犹如重要。对于起步者,不断涉猎新的领域会麻烦不断。不断放弃,更改主意,难以获得持久的收益以及成长。获得如此长久结果的可能之前,他们就已经放弃了。

The truth is that you can generate serious income from just about any form of creative work — writing, audio, video, art, music, programming, design, etc. Others who came before you have already made millions from these paths. But most of them didn’t get very far in their first 6-12 months. It’s the ones who stuck with it for 5+ years that are reaping the biggest benefits. They’re builders, not dabblers.

事实上你可以通过各种创造性的工作来获得不菲的收入,比如写作,音频,视频,艺术,音乐,电母,设计等等。数以百万的人们都选择过这样方式,不过绝大部分都在头六个月或十二个月都会停止,仅仅那些坚持五年以上的人们收获果实,他们是建造者,不是浅尝辄止的人。

A pattern I’ve noticed in my most successful friends in business is that at some point they made the decision to get serious about their work. They decided to stop dabbling, stop drifting, and stop coasting. They committed to a particular path and doubled down on it, intending to stick with it for years so they could really master it. Consequently, those same people are enjoying serious results. Meanwhile, the dabblers are still looking for that next Get Rich Quick idea that can grant similar results within a matter of months.

对于那些生意上成功的朋友们,一个明显的模式就是他们会对工作做出承诺。他们决定不再浅尝辄止,游离不定,四处张望。他们会对做出一个承诺并且全力投入,坚持数年直到真正的掌握局面。最终,这些人收获不菲。而同时,那些浅尝辄止者仍然寻找着下一个快速致富的方式,空想在数月内就能达到上述同样的结果。

If you ask your friends what kind of work you’ll be doing 5 years from now, what will they say? If you’re not sure, go ask some of them. If they give you answers you don’t like, or if their answers are inconsistent, why is that? Are you broadcasting that you’re a dabbler? Do you have a history of dabbling? Are you being wishy washy and noncommittal? If you think you’re committed, but the people around you don’t perceive that commitment, you’re probably not committed.
你如果问问朋友5年后你会做什么,看看他们会怎么说。你如果对此困惑,就去问问你的朋友,如果你并不喜欢他们的答案,或者这些答案明显不一致,去想想为什么。是因为你业已告诉别人你其实是个浅尝辄止者吗?或者你有此历史?你经常夸夸其谈且不敢承诺?如果你认为你已经承诺,但是别人无法感知如此,那么你可能并没有承诺。
If you’re on a strong and successful path, the people in your life will likely be able to predict what field you’ll be in 5 years from now. It will be the field you’re committed to right now.

如果你已经在一条强势且面向成功的道路上,那么你身边的人们更能预言你五年后你所在的行业。那将是你现在所承诺的行业。

If you want to build up some abundant income streams and enjoy the long-term benefits of stick-to-itiveness, pick an interest that you expect you’ll still be passionate about 5 years from now. I picked personal growth since I’d already been passionate about this field for more than a decade before I started blogging, so I had good cause to believe I’d still be into it 5 years later. It’s now 8+ years since I started blogging, and I’m still passionate about personal growth. I still love the work I do and have no desire to quit and switch to something else. The specific details of my interests change from year to year, but my core passion remains largely the same. If I’d made a less conscious choice or more impulsive choice 8 years ago, I might very well have dumped it within the first year.

如果你想构建充足收入的来源且享受投入的长期受益,那么现在就选择一个5年后你仍然会充满激情的兴趣爱好吧。我对个人成长的兴趣可以追溯到写博客之前的十年。所以在着手博客之时,我很清楚五年后我仍会对此兴趣盎然。从开始写博客至今已八年有余,我仍让对此满怀激情。我热爱我所做一切并打算继续下去。年岁增长,具体的兴趣多有变化,但是我至今仍保持着热情之内核。八年前如草率做出决定,不做思考,那么可能在头年我早已放弃。

Don’t overplay today’s fleeting interests when you think about making a serious commitment to a career path. Look instead to the interests you had 5 years ago that you’re still seriously interested in today. Chances are you’ll still be maintaining those interests 5 years from now. If you’re going to have these interests anyway, why not bet bigger on them and commit yourself to mastery?

记住,不要过度夸大那些稍瞬即逝的所谓兴趣,更务须以此强作承诺,徒劳选择职业生涯。回想那些五年前且至今都不曾忘怀的兴趣。那么,可能五年后你仍然会对此抱有兴趣。既然如此,那么为什么不忘情投入,精进艺技呢?

Doing something for a long time isn’t the same thing as committing to mastery. I’ve been into disc golf for about as long as I’ve been into personal growth (20+ years), but I never committed to improving disc golf. I never got serious about it. Even though I play disc golf most weekends with friends, I’m probably no better at it than I was 5 years ago. My skills hit a plateau, and I’ve stayed there for years. For me disc golf is a hobby I enjoy for fun, and I haven’t cared to improve at it thus far.

当然,成为专家的承诺并不等同于花很长时间在一件事情。在我致力于个人成长(已有20多年)的同时,我也开始玩飞盘高尔夫,但是我并没有承诺提高这项技能,我从来没有严肃对待。尽管每个周末我都和我的朋友们玩飞盘高尔夫,但是我玩的并不比我5年前玩的好。我的技术遇到了瓶颈,而这已经持续多年。但我玩这项运动更多是一个爱好:我享受它,但我并不关心如何提高这项技能。

If you’re okay being no better off in your career 5 years from now, then there’s no need to commit to mastery. Keep dabbling, or keep doing what you’re doing without making a serious commitment. But if it’s not very palatable to you to stagnate, or if you desire much stronger results 5 years from now, then it’s time to think about getting serious.

所以,如果对5年后职业规划暂时不能确定,就无需做出致力成为专家的承诺。通过涉猎,或者继续做手头的工作并避免做出严肃的承诺。但如果难以享受停滞的状态,或者你渴望5年后更好的成效,那么就需慎重考虑。

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